Commercial exhibition banner, printed (36 x 168 in.)
SUBJECT appeals to the use of language as a form of engagement, communication, and instruction. It also inquires, by been not-prescriptive but open-ended, text and word’s capacity to communicate apparent ideas or ideologies in the visual and psychological dialogue with the body that is confronted with it. Out of any context except this gallery, the SUBJECT banner relies on the observer-its body, for it to be read, interpreted, and contextualized. Confronted with a vast blankness and simple traces of existing objects, the work push us to fill the voids with our own subjectivity, or subjection, making the participant, the subject, the main actor.
This art-work project elaborates on my research on the intersection of visual imaginaries associated with architectural elements and biopolitics. It was conceived for Texas A&M’s College of Architecture Faculty Biennial in the Stark Galleries of the MSC building. The banner, by replicating the ones naming the university core values in the building’s entrance hall, aims to create and active dialogue with all engaging bodies by interrogating who is the subject-person, subject-matter, subject-subjected to words and language in the context of an academic institution and the active production of knowledge.